Privacy Policy

Overview

Novaline Systems Inc. ("Novaline Systems", "we", "us", or "our") is incorporated in Ontario, Canada and operates as a systems and operations consultancy serving trades businesses across Canada and the United States. We take your privacy seriously.

This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and what rights you have. It applies to our website, our consulting and software services, and any communications we send you.

By using our website or engaging our services, you agree to the practices described in this policy. If you do not agree, please do not use our services.

Information We Collect

Information you provide directly

Contact details: name, email, phone number, company name

Trade or industry type

Messages or inquiries submitted through our contact form or discovery call booking

Billing and payment information (processed securely through third-party payment processors)

Any information you share with us during consultations, onboarding, or ongoing engagements

Information collected automatically

IP address, browser type, device type, and operating system

Pages visited, time on page, and referring URLs

Cookie and tracking data (see our cookie notice below)

Information from third parties

Data from CRM platforms and marketing tools used in delivering our services (e.g. GoHighLevel)

Information shared by referral partners or other businesses who refer you to us

How We Use Your Information

We use the information we collect to:

Respond to inquiries and schedule discovery calls

Deliver consulting, automation, and software services

Send transactional communications about your engagement with us

Send marketing communications where you have consented

Improve our website, tools, and service offerings

Meet our legal and contractual obligations

Prevent fraud and maintain the security of our systems

We will never sell your personal information to third parties.

SMS & Email Communications

Transactional SMS

If you have opted in to transactional text messages, we may contact you about your inquiry, scheduled appointments, or the status of your engagement with Novaline Systems. Message frequency varies. Message and data rates may apply. Text HELP for assistance or STOP to opt out at any time.

Marketing SMS

If you have separately opted in to marketing communications, we may send you promotional messages including service updates, special offers, and industry insights. Message frequency varies. Message and data rates may apply. Text HELP for assistance or STOP to opt out at any time.

We do not share your phone number or SMS consent data with third parties for their own marketing purposes. Consent to receive SMS messages is never required as a condition of purchasing our services.

Email

We may send you emails related to your inquiry, your active engagement, or (where consented) marketing content. You can unsubscribe from marketing emails at any time using the unsubscribe link included in every email.

Third-Party Tools

To deliver our services effectively, we use a number of third-party platforms. These tools may process your personal data on our behalf:

GoHighLevel (GHL) — CRM, automation, and communication platform

Google Workspace — Email, documents, and calendar

Stripe or similar — Payment processing

Calendly or GHL Scheduling — Appointment booking

Analytics tools — Website usage tracking

Each of these providers has their own privacy policy governing how they handle data. We only share what is necessary and work with providers who maintain appropriate data security standards. We are not responsible for the privacy practices of third-party platforms.

Sharing & Disclosure

We do not sell, rent, or trade your personal information. We may share it only in the following circumstances:

Service delivery: With third-party tools and platforms used to fulfill our services (as described above)

Legal compliance: Where required by law, court order, or regulatory authority in Canada or the United States

Business transfers: In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred as part of that transaction

With your consent: For any other purpose with your explicit consent

Data Retention

We retain your personal information for as long as necessary to deliver our services, maintain our business records, and comply with applicable legal obligations. For active clients, we retain data for the duration of the engagement and for a reasonable period thereafter.

If you request deletion of your data and there is no overriding legal or contractual reason to retain it, we will action your request within 30 days.

Your Rights

Depending on your location, you may have the following rights regarding your personal information:

Canadian residents (PIPEDA / Quebec Law 25)

Right to access the personal information we hold about you

Right to correct inaccurate information

Right to withdraw consent for non-essential uses

Right to request deletion, subject to legal obligations

Right to file a complaint with the Office of the Privacy Commissioner of Canada

US residents

Rights under applicable state privacy laws, including the right to know, access, and delete personal information where applicable

Right to opt out of the sale of personal information (we do not sell personal information)

To exercise any of these rights, contact us at [email protected].

Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. This includes access controls, encrypted communications, and use of reputable third-party platforms with their own security programs.

No method of transmission or storage is 100% secure. If you have reason to believe your information has been compromised, please contact us immediately.

Contact Us

If you have questions about this Privacy Policy or how we handle your personal information, please contact us:

Novaline Systems Inc.

Ottawa, Ontario, Canada

Email: [email protected]

We will respond to all privacy inquiries within 10 business days.